A newspaper advertisement by American Energy company Breitling Energy has been banned by the Advertising Standards Authority, the organisation that monitors standards of advertising in the UK.
A reader complained to the ASA that the claims were misleading because they exaggerated the extent of Britain’s gas shortage, the supposed benefits of fracking were not known, and Russia did not supply gas to the UK.
The ASA ruled against Breitling on all counts. It told the company it must not make its claims again and that future ads should be supported by hard evidence. Read the full article here.